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Web brand architecture refers to the hierarchy of brands within one organization. Brand architecture is how a business manages and markets the product line or a brand. What are the different types of brand architecture.
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The Rise Of Brand Architecture Can Be Linked To The Fact That Traditional Marketing Machinery Is Worn Out Because Of Changing Consumer Values, Intense Competition, Complex Markets, Numerous Distribution Channels, And The Widening Use Of Endorsed Brands.
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Effective Brand Architecture Includes An Integrated System Of Names, Symbols, Colours, And Visual Vocabulary Informed Directly By The Consumer Thought Process.
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